Liz, Elaine and Jon Puleston from Ipsos co-presented recently in Prague as part of Esomar Congress.
Liz introduced Silver Insights Generation and the work we are doing to promote overlooked consumers in research. Jon’s paper proposed that age does not define us anymore, we need to look at consumer behaviour.
Elaine talked about the lack of inclusion for older age groups in fieldwork and how advertising is missing an opportunity, as many older consumers do not feel advertising speaks to them.
We were grateful to Ipsos for working with us on the presentation and also to Esomar for hosting.
